Germany
A recent study of a group of 56 smokers and non-smokers indicated that putting graphic images on cigarette packs is entirely ineffective in preventing smokers from lighting up.
A team of researchers at the University of Bonn, headed by Dr. Rene Hurlemann, showed that the craving for a cigarette trumps any perceived dangers of tobacco smoking. The reason is because nicotine withdrawal tends to affect the fear center in the brain.
The findings, published in the journal Human Brain Mapping, further suggest such an effect means that smokers who have been recently abstinent do not fear the consequences of smoking and the pictures only start working while the smoker is having a cigarette, but not before, by which time the graphic warnings have already failed.
The research was undertaken on the heels of a study of the emotional effects of nicotine on the amygdala part of the brain.
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Tobacco Asia 
Industry Spotlight Graphic images fail expectations
Industry Spotlight Graphic images fail expectations
Graphic images fail expectations
Quarter 1, 2012
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