
Electric Dreams The E-Cigarette Challenge
By Heneage Mitchell
E-cigarettes are getting a lot of publicity at the moment – and not all of it bad.
Essentially a battery-operated nicotine delivery system that looks like a cigarette, E-cigarettes are gaining market share rapidly in the US and parts of Europe as smoking bans and health concerns attract consumers to the new technology.
The US is currently the largest market for E-cigarettes (neighboring Canada has banned their sale). The EU is close behind. These two areas are currently where most of the activity is taking place. In many other markets, E-cigarettes are either banned currently, or the market has yet to be developed. In Asia, China, which is the leading producer of E-cigarettes, has seen the product catching on to some degree, while Japan is seen as a potentially important market in the future.



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